Lego - Outcome Ideas

The direction that I can take this brief in terms of outcome ideas falls under two things.

• Create an advertising campaign that focus' on the basic of lego, to remind adults about the possibilities of it to pass on to their kids and what not.
• Produce packaging, sort of like a new range labelled basics or something, where you can literally just buy lego bricks. Specific colours or mixed or what ever.

I like the idea of the packaging thing. But then would it be pointless because there is already something similar even though it is hard to find? Hmm. Maybe I could introduce like a basics range, and advertise it, so basically tie the ideas together? Suggest that the products would be available to buy in stores everywhere or something?

I'll look at existing Lego stuff people have done on Behance and sketch down some stuff.