Brief 2 - Bus Side

Following on from doing the bus stop ad, we decided to do the bus side ad next. We couldn't decide what to use here, we considered doing missed the bus again but we want to avoid having repeats of the situations we use. In the end we thought using catching up with friends would work well for this as the bus can be seen anywhere and at any time. Also, it then means the background will be yellow so it will stand out against the red bus more.

We then had a play around with how and where things will go on the bus for the design.

Having just the one coffee jar doesn't really work as well as it doesn't really look considered. Then I had a quick try at including the set out coffee jars within the bottom bit (below), and this turned out to work really well and gave the overall ad a bit more depth, so we will be using that. Below is how this ended up.

And here is a jar being run over by the bus...