Brief 10 - Coffee Tins

Considering my main goal for level 6 being that I want to produce and present work to a more professional standard, an opportunity has come up for me to be able to take the outcomes from this brief up to where I work (Costa) and use the coffee machine and what not to take photos of everything on - exciting! I think doing this will help put the brief as a whole in better context and what not.

So, my new deadline to get everything finished is later tonight! I want to have coffee tins within the range of outcomes as this seems to be a pretty popular thing to be sold in coffee shops and it also has a lot more going into it. So, I looked through what I have in my cupboards for inspiration for this.

 I have two of the Illy coffee tins, so I have decided to base my designs on them tins as I want to produce one for ground coffee and one for coffee beans. Plus they are a nice sized tin, not too big or too small so can easily produce the labels for them myself now. I got this measured up and am now ready to go.

Keeping in mind the logic with the coffee cup to slightly stretch out the logo so that once it is wrapped around it still appears circle, I got this sorted first.

First ended up too wide, and second too narrow, as shown. I found the perfect middle but moved straight on to the information section so forgot to document it. But for the information, I read through all three of the examples that I have, and have decided to basically repeat what the Illy one says, but tailor it to the Proper Coffee shop, and take certain stuff from the other examples where needed. This took quite a while to sort. I got it all typed up before doing anything with it design wise - it may not all be included.

I want the tin to appear so that you look at it from one side and all that is visible is the logo and then you turn it around then and all you can see is the information - this limits the space I can use for the information section, but I have it measured out. This is the first attempt at it using two columns.

And this is how the label looks as a whole that I then printed out to see how it looks mostly for the information section.

Needs tweaking, so spent time adjusting it to make the most of the space available to fit the information that is needed.

 I'm happy with the developments of this, and got it printed.

Does the logo need to be uniform on the tin, or could I angle it and crop it slightly? Gave it a go.

Not keen on this, think it looks shit. Want to change the front section slightly actually, had an experiment with where to position the supporting information that goes with the logo.

Printed a couple out.

Having all of the information underneath the logo works the best so going to go with this. I'm happy with how this has turned out. For the coffee beans tin, I have decided that I want it to stand out against the ground one, so I think reversing the label out would be the perfect thing to do. Also, I will just edit the bits of information that are relevant to be changed in order to suit it being for beans. This was simple enough to do.

This transferred well, and here is the finished two that I have ready to take to be photographed.