Brief 10 - Book Name & Description

I started to consider the name of the actual book that I am doing and the brief sort of like introduction for it to summarise the point of it. The point of it obviously as I have explained before is to help assist people in knowing what it is that they are actually ordering when they go into a coffee shop. I noted them all down and added to them as I went along, but basically here is all of the development for this - no point trying to weave it in between the design development.


Know Your Coffee

• a users guide
• a beginners guide
• an amateurs guide
• a learners guide
• a novice guide
• a rookies guide

Coffee Shops. How not to sound like a moron.

How not to sound like an idiot.

How not to sound like a fool.

Don't make yourself look like a fool.

Don't make yourself sound like a fool.

Make sure you don't sound like a fool.

Avoid making yourself look like a fool.

How to avoid looking like a fool.

An idiots guide to coffee.

A fools guide to coffee.

A fools guide to ordering a coffee.

How to order a coffee without looking like an idiot.

How to order a coffee without sounding like a fool.

Coffee Guide. Know how to order a coffee without sounding like a fool.

Know how to order your coffee without sounding like a fool.

Know how to order your perfect coffee without sounding like a fool.

Know how to order your proper coffee without sounding like a fool.

Know how to order a proper coffee without sounding like an idiot.

Figure out how to order a proper coffee without sounding like an idiot.

Unriddle.

Coffee digest.

Digest coffee.

Grasp coffee.

Can I help you?



Not everyone knows what it is they're actually talking about when it comes to ordering a coffee, but we do.

You might not know what you're talking about when ordering a coffee, but we do.

There's nothing worse than having absolutely no idea what it is you're actually asking for when it comes to ordering a coffee and ending up with something you didn't even want in the first place.

When did ordering a coffee get so complicated? 

• Your ultimate guide to understanding what the hell we’re talking about.  
• Our guide to help you understand what it is you’re actually ordering. 
• You might not know what you’re talking about, but we do. 
• There’s nothing worse than standing in a queue and having absolutely no idea what it is you’re actually ordering. 
• This book will help you to order exactly what it is you want - not what you think you want. 
• Don’t be that person who stands in the queue and has absolutely no idea what you’re talking about. 
• Find out what it is you’re actually asking for. 
• Don’t get caught out ordering the wrong thing in front of the whole queue.
• Know what it is you’re actually talking about.
• Use this guide to help make sure you order what it is you’re actually wanting.
• There’s nothing worse than ordering a coffee thinking that it’s one thing, and it turns out to be something completely different.
• It's busy, there's a queue and you have absolutely no idea what you're actually ordering.