As well as the colour, it was also brought up about the typeface that we have used. Steve said that he wants it to be 'bolder'. It may appear lighter due to the fact that it is in a 70% grey, and the leading is quite substantial for the point size. The typeface that has been used for the mock up is Gotham Book. There is Gotham Medium which is slightly bolder without it looking shit and tacky, but one of the students also mentioned about trying out using Helvetica.
We personally like using Gotham, but we need to obviously experiment with this.
We have also decided to put together examples of each to send over to Alison to let her make the ultimate decision. This is what we will send as it is the best way to show the differences.
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