To get this brief started, me and Baljeet have arranged an initial meeting to go through the brief and make some decisions on what we're going to do and discuss any possible ideas/directions we could take it.
Prior to the meeting, I had a quick sit down reflecting on the brief that I have wrote for this, and figured that the underlying thing that the brief is asking for is for us to convince people to stay in and drink their coffee instead of going to a coffee shop. So I made a list of reasons why people actually go to coffee shops.
- (quote from a website) "At a cafe, you are paying for the relaxing space away from home and office clutter, away from at home or at work distractions which can result in very productive environment in which to do work"
- change of scenery
- to meet friends
- get out of the house
- like the coffee they serve
- relax
- different atmosphere
- get coffee to take away
- wider range of coffees
- 'real' coffee
- be around a different selection of people
- fresh perspective
- get into a different frame of mind
- people watch
- sanctuary
- dates
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