Brief 2 - Initial Meeting

So me and Baljeet had our initial meeting. I made notes as we talked through everything. We were on the same page with everything really which is good, so we made a lot of progress in terms of making initial ideas and decisions. Here's the notes that I made:

• focus on a creative campaign to give people a positive experience of drinking coffee at home
• consider repackaging
• target audience 18 - 30

when out, want to drink a coffee that's different to what you can get at home

decadent

what's the benefits of drinking coffee at home?

make something more like an experience to have at home

flavours to suit moods?

teat self rather than gifts.

coffee with friends

treat

types of people? students, bums, workers, single mums

announce a new coffee shop which is own kitchen - 24 hour coffee shop

coffeeholics anonymous?

benefits of drinking coffee at home:

• proper mug/favourite one
• cheaper
• don't have to get ready
• anytime 24/7
• have as much as want
• convenient
• quick
• east
• no queueing
• no hidden calories
• can have with a cig
• make to own taste

Amongst the notes, I sketched down some initial ideas that we were thinking as we were going through it. These can be seen in the scans below.

We've decided to go away and have a think about it and then arrange another meeting soon.