Brief 2 - Meeting 22/02/2013

We decided to have our next YCN meeting on 22nd Feb to go over what we discussed before and hopefully make some progress with the brief. Here's the notes that I took from this meeting:

• bring in social element to having coffee at home
• like a dinner party but with coffee

atmosphere

• how do you bring that coffee shop atmosphere at home?

why do people drink coffee?

why drinking at home is better?

• comfortable cheaper
• convenient
• don't have to get dressed/ready
• warmer - don't have to go outside
• relaxing
• 24/7

CREATIVE CAMPAIGN

looked on website at what's available 

• focus on instant coffees

different scenarios/reasons to drink a particular type?

10 types

• 3 under flavoured (vanilla, etc)
• decaf
• inspirations
• pure

inspirations

• brazillian samba
• kenyan sunset
• eastern escape

flavours

• caramel
• hazelnut
• vanilla

pure

• decaf
• gold
• indulgence
• smooth

concentrate on the 'pure' range of coffees - Baljeet buying decaf and indulgence and I'm buying gold and smooth to taste

• do this this weekend
• write down flavours and that from tasting

Idea

there's a coffee for every situation/every person

situations/what makes someone want a coffee?

• when wake up
• stressed
• tired
• tired and want to stay awake
• can't sleep
• cold weather
• sad
• socialising with friends
• meeting in-laws
• celebrating
• catching up with an old friend
• long day
• seeing family
• bribing
• waiting
• workmen are round
• hungover
• with particular food
• sitting in traffic
• delayed train
• transport

type?

image heavy with type?

type will allow more imaginations for the reader

• make it more personal to them 
• imagine how they would have it

until next meeting on 27th Feb

• taste coffees
• think of more situations
• find out more about coffees
• look at examples similar to what we are doing