Brief 2 - Meeting 13/03/2013

This is the meeting where we pretty much got everything mocked up and done read for the YCN submission. We decided the gradient doesn't work and more will be explained on this in upcoming blog posts. Before we started designing though, we first made a list of everything that we will need to be able to do the designs to make sure that we have everything before we start.

• logo
• strapline - make the perfect coffee in an instant
• coffee jars images - all
• descriptions for each coffee
• situation

The title of the campaign is going to be 'Coffee Time'.

Typeface that we are using is Gotham, and the weights for each coffee are as follows:

• light - decaf
• book - pure
• medium - gold
• bold - indulgence
• book will also be used for any body copy, and bold for the strap line

Here goes! Rather than putting everything in one blog post I will do one for each part. the way that we did everything from this point basically is we had all the files and everything we needed on my mac, so we produced everything on my mac but together with both of our inputs as we went along.