Brief 2 - Meeting 27/02/2013

The next meeting came around quick. I bought the coffees I needed and tastes them and what not. Here are the notes that I made from this meeting:

• we are going to use type to describe situations that suits the characteristics of the coffee flavour

pure coffees

• gold
• indulgence
• smooth
• decaf

target audience - working people

like the idea of the journey home

coffee is the reward?

working persons day

• 4 different types of working day
• how vague/specific should we make it?
• standard 9-5 sort of roles/situations
• not be obvious to this though

new list to suit new route with situations (made the list first, and then went through the list then and labelled each situation with the number of strength pure coffee would be best suited for that situation - so smooth is 2, gold is 3 and indulgence is 4)

• waking up - 3
• arriving at work 
• journey to work - same as journey home
• working with someone annoying - 4
• meeting new people - 2
• lunch time - 2
• meeting - 3
• bored/distraction - 3
• stressed - 4
• new guy at work and your turn to buy - 3
• afternoon slump - 2/3
• checking and replying to emails - 2
• deadline - 4
• meeting with the boss - 3
• boss and want to keep workers happy - 3
• snacks - 2
• journey home
• stuck in traffic - 4
• delayed train - 4
• finishing early - 2
• weather - good 2, bad 4
• working late - 4
• after dinner - 2/3
• relaxing in front of the tv - 2
• having friends round - 3
• entertaining guests - 3
• last coffee before bed - decaf

The amount for each of the strengths is:

decaf - 1

pure (2) - 9

gold (3) - 10

indulgence (4) - 7

We then both seemed to have the same brainwave at the same time about the design direction that we could possibly take the brief, on from what was previously discussed. I sketched these down as we were talking about it.

idea specs - use one typeface with more weights to it

• thin
• medium
• bold

sans serif would make it appear more modern

strapline?

come up with some of these

have a short play on words to relate to the situation that is in the ad

could also have direct mail? I sketched some ideas for this too

for the next meeting

• look at typefaces - have a play around
• consider strapline
• consider description bit